From an Idea to Nike: How Marketing Made Nike a Global Success

This book was about the history of Nike. Nike was made by Phil Knight. Phil was one of the top high school runners in Oregon. In 1960, Phil created a shoe brand for track runners for an assignment in class at Stanford Graduate School of Business. He graduates and comes home and tells his dad that he’s going to get a job but he wants to travel around the world first. He goes to Japan and he likes Tiger shoes and so he meets the manufacturer, Onitsuka. Phil wants to sell Tiger shoes in the U.S.A. as Blue Ribbon Sports so the manufacturer agreed to sell them in the U.S.A. In 1971, Onitsuka wants 51% of Blue Ribbon Sports or else he will sell them to a different store. Phil says no to Onitsuka and Phil makes his own shoes and he wants to change the name from Blue Ribbon Sports to Nike. I like this book because it talks about Nike and I like this brand because I have a lot of Nike shoes like my baseball cleats. My favorite part is when Phil graduates and makes a business because it reminds me of when I made my own video game business at school.